Smart, honest content for early-stage founders and creatives navigating product, brand, and business. We cover the lessons — whether they’re from our playbook or the broader startup world.
The Founder’s Dilemma You aren’t the only one seeking how to launch your first startup. Every founder begins with a spark — an idea so vivid, so powerful, it almost demands to exist.Maybe it came to you in the middle…
When you’re launching your first product, everything feels urgent: the timeline, the money, the pressure to impress. But here’s a truth many founders learn the hard way — going all-in on a full product before testing the idea can burn…